Using mail art & direct mail as sources of information, i have found some brilliant things whilst researching my latest project. Here are some bit n bobs that stand out from the rest:
Above: Hyundai Paper Lamp
This great promotion is a superb use of direct mail and a great interactive promotion. Mailed flat, this kit can be constructed to create a rotating lamp that features a Hyundai. The design is actually a traditional Chinese lantern design, and the promotion, which targeted the Chinese market, promoted a particularly fuel-efficient car. A great example of a promotion that’s fun and interactive, while also educating consumers about the benefits of your product.